In some cases, it’s not a clear cut direction, depending on the type of business you have and the type of risks your business wallet can handle in order to achieve maximum click through and user experience, it may take multiple revisions and monitoring in order to get it right.

CPA marketing is where the avertiser pays the publisher a flat fee for every customer converted, regardless of how mich business that customer generates. CPA can also stand for Cost Per Acquisition.

When you do strategic testing, you can milk out additional percentages of click through conversion by site layouts, color combinations, font formatting, logo designing, left and right rails.  These types of characteristics are what goes into the strategic planning for the landing page boiler plate platform template style of all the pages that will host the content you’re trying to get in the eyes of your visitors.

White Hat styles are implementing techniques that are wholesome and non-violating to the standards of search engines since the search engines are indexing sites, the right way is the WHITE HAT WAY.  However, some sites you BLACK HAT techniques, which a form of tricking the search engines into indexing them, and while some sites get away with them, if the search engines catchup based on their ever-developing algorithms, then it’s not an evergreen or long term strategy.  It can be kicked out of the search engines, etc. etc.

Search Engine Optimization is more longer term than Search Engine Marketing.  Because you are having to constantly have an ad budget for Search Engine Marketing, however with Search Engine Optimization, you are working towards delivering a WHITE HAT strategy that achieves organic traffic, not relying on PAID TRAFFIC.

Continual optimization is necessary to incorporate the ever changes and new technologies taking place in the overall Internet Marketplace.

Constant A B TESTING is important so you can maximize click through ratios, conversions, while delivery a confident and reliable user experience so that the ultimate goal is for the customer to obtain what they want.  If they cannot make any use, there’s no point of tricking your customer into thinking they are going to get something they thought they were going to get but ending up being confused where they don’t open up their wallets at all.

See, the key point is user experience, and a poor user experience will not last long term, unless your business model has proven that your customer is your first and last customer, and that you’re not anticipating their return.  If this is the case, then you have to convert them instantly, or else, they will never return.

Ask yourself, would you rather have a source of relevant traffic that’s inline with the customer’s demand of specific results based on their search, or would you rather keep paying a recurring amount of payment for traffic until you decide not to pay, you receive no more traffic.

Now, let’s not get it wrong.  SEM is the best way to get target traffic, but make sure you have a dual strategy.  Both SEO and SEM strategies are good long term so you can have a balance of both worlds.

It’s true.  If you know what level of analytics and importance is put into making the landing page convert efficiently, you can maximize your dollars, in your sleep.  When you’re sleeping, you’re getting optimal sleep.  Imagine, more optimization, more money, more happy customers, my happy YOU!

Why it’s so important to do A/B testing and knowing how to do it effectively.  IT WILL PAY BIG TIME IN RETURN ON INVESTMENT.