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The Known & Unknown principles to keep in mind when engaging in a campaign. Some campaigns are okay to treat lightly versus campaigns that need constant attention to deal with timing, opportunities, user engagement. Every minute, every hour, every day, is a commodity and the experts who have been there and done that can bridge the gap between what path makes best sense to follow.

The Known & Unknown principles to keep in mind when engaging in a campaign. Some campaigns are okay to treat lightly versus campaigns that need constant attention to deal with timing, opportunities, user engagement. Every minute, every hour, every day, is a commodity and the experts who have been there and done that can bridge the gap between what path makes best sense to follow.

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